“Sales and Marketing Strategies for Launching a New Job Portal for HR Services – Hiring Made Easy”

“Sales and Marketing Strategies for Launching a New Job Portal for HR Services – Hiring Made Easy”

Introduction

Introduction

Head Start Manpower Consultants, Based at Nagpur, is one of the leading providers of HR solutions. With over 10,000 job seekers being placed and a data pool of nine lakh job seekers, Head Start helps companies attract, develop and retain the most talented individuals. Head Start have helped the corporate to be better led. Ever since its inception, Head Start has brought about a new dimension to recruitment in central India by opening windows and opportunities for the Talent Pool to reach organizations across the country & overseas. Head Start is well networked in more than 9 major cities in Asia including Singapore, Hong Kong, Bangkok, Manila, Mumbai, New Delhi, Bangalore, Chennai, Pune and is planning expansion in several other global hubs including US and UK. 

Head Start Manpower Consultants launched a product which is a website “www.naukribazaaronline.com” for employers as well as employees for posting the requirements and to seeking the job directly. In short Head Start’s this product work as a bridge between job seekers and employers in an effective and efficient manner.

Company Profile

Head Start Manpower Consultants was formed in the year 1999 by Mrs.Shreya Nath who is a science graduate from Delhi University with a post-graduation degree  in  Business  Administration  from  institute  of  Management  Science  and Productivity  Research.  The headstartindia.in is an exciting young company to work with because of its expertise, experience and a dynamic work culture. The culture across the group is based on 5 rock solid pillars viz. Customer Orientation, Integrity, Innovation, Prompt Action and Fulfillment.

Head Start is well networked in more than 9 major cities in Asia including Singapore, Hong Kong, Bangkok, Manila, Mumbai, New Delhi, Bangalore, Chennai, and Pune and is planning expansion in several other global hubs including US and UK. For a diverse range of organizations, Head Start has provided services and realistic information about today's market trends and how to build their teams in the most effective way. Head Start is committed to help organizations achieve a maximum potential from their human resource capital

Research Methodology

Meaning Of Research Methodology:

Research methodology is a way to systematically solve the research problem. It may be understood as science of studying how research is done scientifically. In it we study various steps that are generally adopted by a researcher in studying his research problem along with logic behind them. It is necessary for researcher to know not only the research methods/ techniques but also the methodology. Research methodology has many dimensions and research methods do constitutes a part of the research methodology. Thus when we talk of research methodology we not only talk of research methods but also consider logic behind the methods we use in context of our research study and explain why are we using a particular method or technique and why are we not using others so that research result is capable of being evaluated either by the researcher himself or by others.

Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The advanced learner s dictionary of current English lays down the meaning of research as a careful investigation or inquiry especially through search for new facts in any branch of knowledge.

Definition

1.      According to Advanced Learner’s Dictionary

“A Research is a careful investigation or inquiry especially through search for new facts in any branch of knowledge”

2.      According to Clifford woody

“Research comprises defining and redefining problems, formulating hypothesis or suggested solution; collecting, organizing and evaluating data; making deductions and reaching conclusions; and at last carefully testing the conclusions to determine whether they fit the formulating hypothesis”

Data to be collected

A)    Primary Data:

          

      It is that data which is collected for the 1st time. Primary data collected was,

·         Customer’s view about various attributes of brand.

·         Customer’s actual experience of the brand.

·         Customer’s expectations & suggestions.

·         Major competitors.

.

B)    Secondary Data:

It is that data which is already assembled & need not to be collected. The secondary data was:

·         Company profile.

·         Product profile.

It was collected from internet, company booklets & reports.

Research Process:

Before embarking on the details of research methodology and techniques, it seems appropriate to present a brief overview of research process. Research process consists of a series of action or steps necessary to effectively carry out research and the desires sequencing of these steps. The following order concerning various steps provides a useful procedural guideline regarding the research process:

·         Formulating the research problem.

·         Extensive literature survey.

·         Development of working hypothesis.

·         Preparing the research design.

·         Determining sample size.

·         Collecting the data.

·         Execution of the project.

·         Analysis of data.

·         Hypothesis testing.

·         Generalization and interpretation.

·         Preparation of the report or the thesis.

Types of Research

v  Descriptive vs. Analytical

v  Applied vs. Fundamental

v  Quantitative vs. Empirical

v  Conceptual vs. Empirical

1.     Descriptive vs. Analytical

Descriptive research includes surveys and fact-finding enquiries of different kinds. The manager purpose of descriptive research is description of the state of affairs as it exits of present. The main features of this method are that the researcher has no control over the variables; he can only report what has happened or what is happening.

2.     Applied vs. Fundamental

Applied research or fundamental research aims are finding a solution for immediate problem facing a society or an individual or business organization. For example:- Research studies, concerning human behavior carried on with a view to make generalization about human behavior.

3.     Quantitative vs. qualitative

Quantitative research based on quantity and amount. It is applicable to phenomena that can be expressed it terms of quality. Qualitative research, on the other hand, is concerned with qualitative phenomena.

4.     Conceptual Vs Emparitical

Conceptual research is that related to some abstract idea or theory. It is generally used by philosophers and thinkers to develop new concepts. On the other hand, empirical research relies on experience or observation alone. It is data based research.

                                 

         Applied Vs Fundamental

Applied research or fundamental research aims are finding a solution for an immediate problem facing society or an industrial or business organization.

For example: Research studies, concerning human behavior carried on with a view to make generalization about human behavior. The project involved information about various ferroalloys industries that offer various products for SAIL (Steel Authority of India Limited) and various non-SAIL ferroalloys industries.

·         The costumer takes time to understand the products according their needs.

·         Customers don’t use equipment properly for that a company is making such advertisement.